Manual over automated
Every audit is read by a human who actually opens your website, your reviews and your competitors’ listings. Software assists; it never decides.
We’re an SEO practice with one focus: helping US home-service businesses — plumbers, HVAC contractors and the agencies that serve them — get found on Google. No automated reports. Real work, by hand.
Manual audits · Honest reporting · Real publishers
The SEO industry has a trust problem. These are the lines we don’t cross — on any project, for any client.
Every audit is read by a human who actually opens your website, your reviews and your competitors’ listings. Software assists; it never decides.
You see what we did, where it landed and what moved — in plain language. If something isn’t working, we tell you before you ask.
If we wouldn’t show you exactly where a link lives and how it was earned, we don’t build it. No PBNs, no link farms, no directories nobody visits.
We don’t invent clients, metrics, reviews or rankings. Our field notes show real audits exactly as we found them — anonymized, never embellished.
We specialize in plumbers, HVAC and home services — the businesses where a Maps-pack ranking is the difference between a quiet phone and a booked week.
If we can’t explain it in plain language, we don’t understand it well enough. You get straight talk on every call and in every report.
Ten questions that separate real work from rented rankings. Steal this list. Use it on every agency you talk to — us first.
A sample report — anonymized is fine — that names exact deliverables, shows where each link actually landed, and says what moved. Not just traffic screenshots and jargon.
They should describe the kinds of sites — real blogs, trade publications, local press — and say plainly what they never use: PBNs, link farms, or bulk directories nobody visits.
The honest answer is no — rankings can’t be ethically promised. What they can guarantee: the work itself. Defined deliverables, real placements, honest reporting.
You should be able to name the people touching your account and reach them directly — not a faceless account manager reading from a script.
For local trades, reviews and the Business Profile win the call. Look for a concrete plan — review requests, categories, services, posts — not a vague promise to “optimize your profile.”
Deliverables, placements, rankings, calls — in plain language, on a set rhythm. If the report is all vanity metrics, the work probably is too.
The right answer: “We tell you first.” Plans change and tactics fail — what matters is whether they surface it before you have to ask.
Short terms. No long lock-ins. Your reports, data and work product stay yours if you leave. Good agencies keep clients with results, not paperwork.
They should be able to name what they won’t do — fake reviews, paid link schemes, spammy tactics — without dodging. A vague answer here is the answer.
Every agency claims honesty; few publish the rules. Look for standards stated publicly enough to be checked — like the six rules we publish above — and an agency that answers all ten of these without flinching.
Ask us all ten questions before you sign anything, anywhere. Then take the free audit and hold our answers up against real work.
Get My Free AuditFree, whether you hire us or not.
No secret sauce — just the unglamorous work, done consistently and reported honestly.
A human reviews your Business Profile, website, reviews and top competitors — then sends one clear, prioritized action plan.
Profile optimization, on-page cleanup, categories, services and review systems — the unglamorous work that actually ranks.
Guest posts and link insertions on genuine publishers in your space, placed by outreach — never bought in bulk.
Straightforward reporting: what we did, where links landed, what moved in rankings and calls — in plain language, no vanity metrics.
Want to see what we actually find in the wild? Read our field notes from 10 real DFW audits.
Browse field notesStraight answers — including the ones other agencies dodge.
A specialist SEO practice focused on local SEO for US home-service businesses — plumbers, HVAC contractors, and the agencies that serve them. You’ll always know exactly who to reply to — no account-manager telephone game.
We work remotely with businesses across the United States. Our recent hands-on field work was in Dallas–Fort Worth, Texas, where we hand-audited 10 plumbing and HVAC companies — that research shapes everything we do.
Your audit is read by a person, not a pipeline — and you’ll always know exactly who to reply to. We don’t resell cheap link packages, and we don’t send automated PDF ‘audits’ dressed up as strategy.
Because that’s where local SEO moves the needle fastest: emergency searches, the Maps pack, and reviews decide who gets the call. We’ve done the field work in these trades, so we know the exact patterns that win jobs.
No — and you should be suspicious of anyone who does. We guarantee the work: defined deliverables, real placements on real sites, and honest reporting. Rankings follow good work; they can’t be ethically promised.
With a free manual audit. A human reviews your Business Profile, website, reviews and competitors, then sends you one clear action plan — free, whether you hire us or not. If we’re a fit, we’ll talk about next steps.
A human reads your website and Business Profile — no automated PDF, no 40-page scare report. You get one clear action plan, free, whether you hire us or not.
No spam, no robocalls. One clear plan, free.
Prefer email? nauman@stellarlinkbuilding.com · Dallas–Fort Worth, Texas, USA