In September 2026 we hand-audited 10 plumbing & HVAC companies across Dallas–Fort Worth — every listing, every page, every review profile. These are the patterns we found, anonymized. No invented clients, no inflated numbers.
Monthly retainer · No long lock-in · Honest reporting
The real tools and platforms behind every audit, campaign and report — no filler, no fake badges.
Real audits of real DFW plumbing & HVAC companies — anonymized, shown exactly as we found them.
A 50-year-old company’s homepage title tag reads “Home” — no keywords, no city, no meta description, no schema. Three Google reviews. For searches like “AC repair Fort Worth,” Google has almost nothing to rank.
Two Google listings under slightly different names, three conflicting addresses across sources. Reviews split across profiles instead of compounding — the map-pack authority this business earned is divided against itself.
The domain expired. Clicking “Website” on the Google listing now lands on a parking page showing a wrong (877) number — emergency callers routed somewhere else entirely. The most expensive kind of broken.
A 5.0 rating on roughly 30 reviews — good work, invisible footprint. Dallas competitors show 600 to 3,500+. When a homeowner with a burst pipe compares two listings, volume wins the call.
A site rebuild replaced service pages with a single JavaScript page. Google-indexed pages now hit dead ends, there’s no HTTPS redirect, and the footer address contradicts every listing. The redesign demolished the rankings.
An 80-year-old company filed under Google’s generic “cleaning service” category, a homepage title buyers never search, and three different phone numbers in circulation. One missed commercial call isn’t one job — it’s a recurring contract.
No black box. You always know what was done, why it was done, and what happens next.
A human reads your site, profile and competitors — then shows you exactly what's holding you back.
You get a prioritized action list with realistic timelines. Nothing padded, nothing vague.
We implement: profiles fixed, pages built, outreach sent, links placed — all with your approval.
Plain-English monthly reports: what moved, what we did, what's next. Calls and jobs, not vanity charts.
Most link vendors sell you a spreadsheet of domains. We act like the SEO consultant you wish you'd hired first.
Outreach to editors of sites with actual readership — vetted for traffic, relevance and editorial standards, not just a DR number.
Permission-based placements, proper link attributes, paid placements disclosed per Google's guidance. We never touch PBNs, hacked placements or automated spam.
Plain-English monthly reports: what was placed, where it lives, what moved — and what we're doing next.
Private blog networks are rented rankings with an expiry date. We build links that survive algorithm updates.
An honest side-by-side of how the work actually differs.
| Stellar | Typical vendor | |
|---|---|---|
| Outreach | Manual & personalized | Bulk templates |
| Publisher vetting | Traffic + relevance + editorial quality | DR number only |
| Content | Written for the publisher's audience | Spun / thin filler |
| Approval | You approve before anything goes live | Links appear unexplained |
| Reporting | Live URLs, plain English | A spreadsheet of domains |
Including the ones other agencies dodge.
Yes — 10 real Dallas–Fort Worth plumbing & HVAC companies, hand-audited in September 2026. Names are withheld because these are audit findings, not client engagements — publishing a non-client’s flaws under their name would be unfair. What you read is exactly what we found.
Because we weren’t hired by them. Pointing at a real business’s problems publicly just to sell our services would be trash-talking, not consulting. The patterns are what matter — and they repeat across the trades.
They were accurate when observed in September 2026. Businesses fix things — we hope they did. Read these as a snapshot of what’s typical in the trades, not as live claims about any company.
Our earlier link-building engagements were in other industries, so this page leads with field work instead of borrowed glory. As trade engagements mature, measured client stories will be added here. Until then, we’d rather show you real audits than fake trophies.
That’s exactly what the free audit is — the same manual, human review of your profile, site, reviews and competitors. No robots, no generic PDF.
NAP inconsistencies in 6 of 10, single-digit review counts against competitors with hundreds or thousands, homepage titles like “Home” with no keywords, and missing LocalBusiness schema almost everywhere. Unsexy problems — and every one of them costs calls.
Get the same manual audit these field notes came from — free. We’ll show you exactly what’s costing you calls.
No spam, no robocalls. One clear plan, reviewed by a human.