Manual over automated
Every audit is read by a human who actually opens your website, your reviews and your competitors’ listings. Software assists; it never decides.
We’re a small SEO practice with one focus: helping US home-service businesses — plumbers, HVAC contractors and the agencies that serve them — get found on Google. No account managers reading scripts. No automated reports. Real work, by hand.
Manual audits · Honest reporting · Real publishers
The SEO industry has a trust problem. These are the lines we don’t cross — on any project, for any client.
Every audit is read by a human who actually opens your website, your reviews and your competitors’ listings. Software assists; it never decides.
You see what we did, where it landed and what moved — in plain language. If something isn’t working, we tell you before you ask.
Our links come from genuine websites with real traffic, earned through outreach — not PBNs, not link farms, not directories nobody visits.
We don’t invent clients, metrics, reviews or rankings. Our field notes show real audits exactly as we found them — anonymized, never embellished.
We specialize in plumbers, HVAC and home services — the businesses where a Maps-pack ranking is the difference between a quiet phone and a booked week.
Monthly engagement, honest reporting, and the freedom to leave. We keep clients by doing good work, not by contract.
No secret sauce — just the unglamorous work, done consistently and reported honestly.
A human reviews your Business Profile, website, reviews and top competitors — then sends one clear, prioritized action plan.
Profile optimization, on-page cleanup, categories, services and review systems — the unglamorous work that actually ranks.
Guest posts and link insertions on genuine publishers in your space, placed by outreach — never bought in bulk.
Every month: what we did, where links landed, what moved in rankings and calls. Plain language, no vanity metrics.
Want to see what we actually find in the wild? Read our field notes from 10 real DFW audits.
Browse field notesStraight answers — including the ones other agencies dodge.
A small, specialist SEO practice focused on local SEO for US home-service businesses — plumbers, HVAC contractors, and the agencies that serve them. You work directly with the people doing the work; there’s no account-manager telephone game.
We work remotely with businesses across the United States. Our recent hands-on field work was in Dallas–Fort Worth, Texas, where we hand-audited 10 plumbing and HVAC companies — that research shapes everything we do.
No. Audits, strategy, content guidance and outreach are done in-house, by hand. We don’t resell cheap link packages, and we don’t send automated PDF ‘audits’ dressed up as strategy.
Because that’s where local SEO moves the needle fastest: emergency searches, the Maps pack, and reviews decide who gets the call. We’ve done the field work in these trades, so we know the exact patterns that win jobs.
No — and you should be suspicious of anyone who does. We guarantee the work: defined deliverables, real placements on real sites, and honest reporting. Rankings follow good work; they can’t be ethically promised.
With a free manual audit. A human reviews your Business Profile, website, reviews and competitors, then sends you one clear action plan — free, whether you hire us or not. If we’re a fit, we’ll talk about next steps.
A human reads your website and Business Profile — no automated PDF, no 40-page scare report. You get one clear action plan, free, whether you hire us or not.
No spam, no robocalls. One clear plan, free.
Prefer email? nauman@stellarlinkbuilding.com · Dallas–Fort Worth, Texas, USA